Enhancing Cybersecurity Measures for Marketing and Advertising Agencies
22nd September, 2023
The years 2020 and 2021 disrupted the global economy at its core, primarily due to the Covid-19 pandemic. This unprecedented situation compelled many brick-and-mortar businesses to temporarily or permanently cease their operations, while others had to pivot and transition their business models to the digital realm. Consequently, this abrupt shift led to a rapid surge in competition.
In retrospect, this transformation presented an opportunity for digital marketers to excel in various domains such as SEO, email marketing, content marketing, and social media. However, every opportunity carries an inherent threat. As a digital marketer, if you believe that cybersecurity falls outside your realm of concern, assuming it's solely the responsibility of the technical team, you may be in for a surprise.
Marketing and advertising firms must address the evolving needs and expectations of new customers while adapting their processes and methodologies to meet fresh privacy mandates and technological advancements.
In a world driven by data, effectively maneuvering through these changes is essential for advertisers and marketers of all sizes, particularly since privacy breaches can result in significant consequences, ranging from damage to their reputation to substantial fines imposed by data protection regulations.
The bedrock of any online business is security. Did you know that in February 2022, a phishing attack resulted in the theft of 250 NFTs valued at US$1.7 million? Hence, it is prudent to assert that ensuring cybersecurity is a collective responsibility.